Posts in Business
Magnolia Rouge Feature - In the Studio Brand Shoot: Shotgunning for Love Letters

In the early stages of planning this shoot, I wanted to capture the feeling behind my brand and what things look like when they’re a bit undone. I’m a fan of less structure and believe things eventually work themselves out and unfold organically.

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The Nervous Creative

I totally panic before I send a digital proof to a client, or roll up some calligraphed vows to be shipped. Actual sweaty palms. When I first opened my Etsy shop, many of my sales were to family and friends at discounted rates. At the time, I felt that my work was appropriately priced to my skill level as a new calligrapher. I penned gift bags, custom quotes, a bar sign that someone accidentally used as a cutting board (but that's another story) and shipped them off to my loved ones. Everyone was so supportive and impressed with my lettering skills that I began to feel confident in my work.

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